The year of 2016 is supposedly the year where live streaming is going to take over the world. YouTube demonstrated this by garnering 8 million views in 12 hours on its E3 stream. With the momentum to dominate, live streaming is quickly being taken up by companies that want to get an edge on the competition.
It’s clear that live streaming can become an important part of your marketing plan. The question is why should it become part of your next campaign?
The Natural Extension Of Video Marketing
You already know how important video marketing is and why you have to take advantage of it for promoting your services on the Internet. Video marketing is not going away anytime soon. It’s something that will stay with every online marketing niche for the foreseeable future.
Live streaming is the natural extension of video marketing. Video marketing has now become interactive through live streaming. It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.
It’s Cost-Effective To Implement
Potentially, there are hundreds of innovations you can take advantage of. The problem with these innovations is that not all of them are cost-effective. Before adopting any form of new marketing channel, you need to make sure that you are going to see a decent ROI.Live streaming is becoming so popular because it’s no more expensive than conventional video marketing. All you need to live stream is a solid, stable Internet connection and a good camera that can shoot in HD quality.
Look Behind The Scenes
Transparency is a big issue among customers. They want to know what’s going on behind the scenes. They want to know how their favorite brands do things. And that’s where looking behind the scenes comes in. With the help of social media platforms like Instagram and Vine, companies have been lifting the curtain to show their customers how they do things.And live streaming makes that easier than ever before. Customers can now look behind the scenes as part of special presentations for free.For example, you can show them a demo of your latest product. You can show them around the office and introduce them to some of your staff in real-time. The advantage this has over traditional video marketing is that you are designed to feel like you are in the room with them.
Offer Educational Options
Education is important for two reasons. First of all, you’re not just selling a product or service. You’re providing the benefit of an education, which adds extra value to your whole company package. Every interaction you have with a potential customer counts as part of your overall package.Live streaming can allow you to provide an interactive lesson like no other. You can enable comments in real-time, so anyone manning the computers can instantly see what others are saying. The person in the stream can ask a question and your target audience can answer right away.This enhances the value of something that you already know your target audience wants to see. It’s an improvement on what you already have. Furthermore, you can playback any live stream later on in order to make it into a conventional video again.You are not just live streaming you are shooting a video. What could be better?
From One Customer To Another
Live streaming is being used so often because it helps to create a community. Due to the fact that platforms like Periscope allow people to comment at the same time as watching a live stream, your target audience is interacting with each other. This is helping to forge a community.If people can connect in this way, this is only going to improve the user experience. They are more likely to promote your brand because being part of a community is another major plus point. And a community is not something that you can artificially create. It has to happen naturally.
The fact is that live streaming is the next step forward for video marketing. If you are already incorporating video marketing, it makes sense to jump on this particular bandwagon. And if you haven’t started using video marketing, then why not?Today you can take a step forward because live streaming is simple to implement. Grab your video camera and start experimenting with some short live streams. You will be surprised at how well it works.
One Media Group is an entrepreneur and marketer who helps venture backed startups and Fortune 500 companies optimize their growth channels.
Edited by AJ Agrawal